April Fools! Copywriting style, really?

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Wow! We are already into the 4th month of 2014 and on behalf of all the staff at copywritingservices, we hope that our readers are going well and strong!

 

In this post, we thought that we would relate it to April Fools (no better month than this!) in terms of copywriting. Of course, it is nothing drastic but we’d like to share our experiences of getting rejected and having clients going missing in action (MIA) after a few email exchange.

The idea of securing a new project is always completely exciting. Not only will this increase profits for yourself and the company, it also expands your portfolio and adds value to you as a copywriter. Though we yearn for successful projects every time we receive a new enquiry, which is not always the case.  We have to accept that rejections from clients are normal and that they have their own reasons for doing so. In this article, we will lay out possible reasons of rejections from clients and how to deal with them.

 

Possible scenario #1- Budget

This is one of the most cited reasons when it comes to rejection of service. Budget will always be one of the main issues that companies will look at as most will try to save as much funds as they can. When faced with such reasoning from clients, we try to reason out and explain to them why we charge the way we did. In addition, we also try to revise our quotation if we can reach a compromise and understanding from each side.

 

 

Possible scenario #2 – Timeline

This scenario can be tricky. As much as you look forward to agreeing with your client’s timeline, it does get difficult at times. Some clients might be looking at 1 working day to copy write half a page of content. While that is achievable, requests such as 1 working day for 3 or more pages of copywriting is definitely a stretch. Thus, when presented with such situations, we again do our best to explain to the client why we need more time and would offer a more reasonable timeline. If nothing works after that, we would usually just let go of the project. Sometimes, they need to understand that we are not robots and that copywriting is not merely random writing, but one that needs proper understanding, structure and flow.

 

 

Possible scenario #3 – M.I.A

This has got to be one of the saddest realities for us even until today. Nothing is worse than missing in action clients after a few exchanges of emails. In this case, there is nothing much that can be done since no replies are given and you won’t exactly know what to do. Give them and yourself a month for any new responses but if there aren’t any, I guess the project is a no go!

 

We have just listed the possible scenarios you might face and ways to face rejections from clients if any. We hope that our little sharing session gives you an idea of what to do in such situations. We’d like to hear your solutions and ways of dealing with such issues too! Drop us a comment J

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