Know Your Audience
This is crucial as you are ultimately putting in content to your website for your specific target audience. Not knowing who you are writing for can cause extreme damage as the style and tone of the website content may not be the one you are looking for. Once you have streamlined your audience, picking the right angle and messages for the website content should be followed up with next.
Only the Main Points
Sometimes, lesser is better. Just because you have more content, it does not necessarily mean your content is better. It is best if you can convey your messages by highlighting only the main points. Focus on the main issue at hand and concentrate on bringing out that one message you’d like your readers to understand and read about.
Call to Action
Be it website content or a single copy by itself, including the call to action is very important. You certainly do not want your readers to be left hanging, not knowing what to do should they be interested in your service/product. A liner or two highlighting the various ways of contacting you should suffice. Sometimes, some companies would choose to also include some discounts to entice readers to make an immediate action.
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