While we can’t reiterate enough, let these quotes remind you of the wise advices from the big names in copywriting!
“On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy
“An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege
“The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
“Advertising should say, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett
“The most powerful element in advertising is the truth.” – William Bernbach
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman
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What do you think of the quotes above? Do you have some other interesting ones to share? Tell us!