Why copywriting? Is it necessary? Is it really needed? If you’re looking for a way to entice your potential customers into your products or services, then yes it is.
Simply put, copywriting serves as a tool to help you market your products/services to increase sales or to spread awareness. They say copywriting is a fine art. Yes, you might have a copy in front of you which you have spent countless hours on but if it doesn’t contain the necessary information needed in the right way, then it isn’t going to work out.
With copywriting, it ensures that your copy speaks to your target audience. With the combination of the right tone, emotions used, pictures and words to complement one another, you’ll definitely see a gradual change.
Now let’s see what a difference copywriting can do for you!
Example 1: This book talks about the mystery of a murder which happened 3 years ago. Sarah who happened to witness the murder has kept it in till now thinking it will be best to just forget about it. However, little did she know that the scary incident is about to come to light again. If you are looking for a thriller book, then this is the one for you.
Example 2: 12th October 2012 – It might be a normal day for most but for Sarah, it was far from that. At a tender age of 12, Sarah has witnessed a cruel terrifying murder and till today, she has kept it in. Now three years later, the nightmare is about to come into reality once again. How will Sarah cope this time round? If you are seeking for suspense and thriller, this is a highly recommended book to get. Murder at Woodlands Oak certainly doesn’t disappoint.
Which copy did you like better? If you chose Example 2, then you’re right! Notice how the copy made you want to know more about what happens next? This is a good example of a copy that plays with the emotions of an individual that leads you to eventually get the book.
Example 1: Get this amazing bag at 20% off! Sales ends this Sunday so be sure not to miss this amazing chance to make this bag yours! ABC card holders get further 10% off as well. To know more about other available products on sale, simply log on to www.abc.com.sg
Example 2: What better way than to end the week with our amazing 20% off sales! Push those stress away and come join in the fun! With various products such as bags, clothes and bed sheets available for you, your weekends just got more exciting! What’s more, ABC card holders get an additional 10% off. For more details, simply log on to www.abc.com.sg. Sales end this Sunday.
Both copies aren’t bad but I would say Example 2 is slightly more appealing. It includes everyday emotions such as work and family stress and offering a solution to end that stress by being part of something fun. It also gave some insights to what one can expect from the sale and a call to action to log on to know more and by highlighting the dateline.
There you go! Notice how some tweaks to both copies open up a different feel to readers? If you would like to take on the challenge to make a difference to your copy, we are more than happy to lend you a helping hand!
Here at Copywriting Services, we believe only in content, commitment and quality. Should you need some changes no matter how small or big, simply drop us an email at sales@copywritingservices.com.sg
We’ll be waiting! 🙂