It might be easy to write whatever we want but when it comes to copywriting where quality content that are sellable are expected, we simply have no room for mistakes. Sometimes, we might be unaware of what these mistakes are so check out these 7 common mistakes copywriters tend to make!
#1 Headlines with no value
People focus on headlines more than anything else. If you fail to deliver in this aspect, forget about the rest of the copy!
#2 Action-centric calls-to-action
Readers like to read things that can benefit them so if your ‘call-to-actions’ are too pushy, this can turn off your readers in an instant
#3 Saying too much
Nothing is more off putting than having chunks of words in an ad copy. Readers look for direct and clutter free information.
#4 Saying too little
Okay, we stated above that you shouldn’t input too much info into your ad copy but please, not too little either! Too little info that does not highlight even the basic points is definitely not something you should be doing.
#5 Misplacing your tone
As a copywriter, you need to study and understand your clients. Different target groups are expected to be talked to in different ways. Therefore, minding your tone throughout your ad copy is something you have to pay close attention to.
#6 Visual intimidation
As a copywriter, words are important but one cannot leave out the visual elements as well. It is important that everything is balanced and relaxing to the eyes of your reader.
#7 Not testing your copy
Before officially publishing your ad, it is important to seek further suggestions for improvement and to run it with the higher ups.