Preference – Which is better?

Slash your operating costs
VS
Lower your operating costs

We wrote our new ebook to help you work smarter, not harder
VS
The new ebook written by our company can help you work smarter instead of harder

The critic wrote a scathing review
VS
A scathing review was written by the critic.

Show VS Indicate
Get rid VS Eliminate
Help VS Assist or facilitate
Get VS Obtain
Best VS Superior

Which one do you prefer?

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