May 25

Let’s go back to basics. Many clients whom we have worked with are still unsure of what copywriting is and what exactly a copywriter does.

Copywriting in a nutshell consists of a lot of different things. Mainly, they are often referred to as creative writing and they come in various platforms such as web content, news releases, brochures, training manuals etc. Copywriters basically package powerful messages by stringing the right words and images into the right form and length to capture attention and motive minds.

In addition, copywriters are also responsible for creative ideas or concepts and give it substance, direction and content.

What do you guys think, do you agree with our take on copywriting and copywriters above?