Scratching your head to understand the differences between translation, copywriting and transcreation? Here’s a general breakdown of what you need to know:
1) Translation – The process of rendering something into another language
2) Transcreation – The process of rendering something into another language with much focus on intent, style, tone and context. Commonly used in marketing and advertising
3) Copywriting – Style of writing for the purpose of advertising or marketing. Heavily focused on persuasion appeal
It is important to understand the differences as this will help you maximize the services provided by translation companies. Not only that, you want to make sure that you are getting the right kind of help that you need.
Don’t hesitate to drop us an email at sales@copywritingservices.com.sg should you require any help!